The Fitbit Ionic is a new smartwatch from Fitbit, who has been the leader in activity tracking since it really launched the market several years ago. They actually fell from the top of the overall wearable market recently because there are many more wearables than activity trackers these days, so it was high time they came out with something like this smartwatch. While their other products tell the time, the Ionic is a dedicated smartwatch that can give you a huge amount of data and notifications. You can get all the activity tracking with their excellent dashboard to easily make sense of it, but you also get built-in GPS, music, heart rate and personal coaching. That last one sounds gimmicky to me, but I haven’t had a chance to check it out. The battery life is also supposed to be good for several days, which is a plus in a world where battery life is the biggest limiting factor for technology. Fitbit’s SmartTrack system will automatically recognize the exercise you’re doing and track it as such. I look forward to seeing how that works in the real world. It’s easy to forget to hit start at the beginning of an activity. In addition to all of that you get mobile payments, 3rd party apps, water resistance so you can swim and do other water sports with it, all in a package that looks decent. It’s not going to win any design awards from me, but I wouldn’t hesitate to wear it. The Fitbit Ionic price is $299 at pre-order and may go up when it’s immediately avialable.