Yacket Ice Pack is a bigger, better way to keep your drinks cold and ready to be enjoyed no matter where you are. For starters the shape is perfect for cans/bottles with a band to keep the beverages close and chilled. The bottom of the ice pack has little feet to ensure minimal contact with anything that isn’t serving the cold purpose. The freezing gel inside freezes at 5°F rather than the usual 32°F so it stays frozen and cold longer than that super cheap ice pack you got free with your kids’ lunch box. They have done plenty of testing to ensure you’re getting a quality product worth every cent of your $29 pledge. It withstands your life adventures and will be ready to bring along in your hand or cooler whether you’re tailgating, drinking on the beach or hitting a friend’s bbq.