It was obviously a matter of time before Red Bull got in on the drone racing game. And, in true Red Bull form, they aren’t stepping a toe into it. Sometimes, it’s easy to forget that it’s a beverage company when the first thing that comes to mind is their extreme sports events. While they are incorporating all the showmanship of the World Drone Prix and other major leagues, they are mixing it up a bit by allowing any drone under 3.3 lbs. that can also fit through their smallest obstacles. I like this better because it adds more depth to the strategy. The first event took place at the end of September with an Austrian taking first place. There are sure to be follow up events, so head over to their site and sign up for updates.