The purple pillow is not your average or even not so average pillow. It’s almost a new class of thing you put your head on. Based on their crazy videos and this picture, they aren’t your average company either. I like that. Unlike all other pillows that are either goose down, chunks of foam or memory foam, the Purple Pillow is made with Hyper-Elastic Polymer. Now, I don’t know what that is, and they probably made it up, because it’s trademarked, but it looks like some kind of rubbery plastic or something. It has a waffle pattern on the top and solid core that are designed to work together to put your head in the perfect position no matter how you sleep. Those waffles also keep it cool while your fat melon pumps out heat all night. Every pillow I ever had sucked, so I don’t know about you, but I’m willing to give it a try. You can pre-order now for $99 and hope to get it in the spring of next year.