When was the last time you heard about innovation in socks that wasn’t just a new fabric? Yeah, me either, until now. The Speedgrip sock actually looks at what the real problems with socks are and fixes them. When you need performance, you tune everything from your diet to your workout. Why not your socks? The Speedgrip sock gives you ludicrous amounts of traction that you didn’t even know you weren’t getting inside your shoe. Not having that little bit of slip makes all the difference and lets you transfer power with much more efficiency, giving you the edge. Kickass. If you hurry, you can get in on the kickstarter campaign to score a pair for $25.