I’ve never really realized it but measuring the small amounts in a measuring cup are way harder than the big ones. Apparently, this has to do with the ratio of volume to surface area. When those two are the same (as with this new measuring cup) it’s way easier to hit the lines on the money. The more surface area you have, the harder it is. Now that I head it, that totally makes sense. Well, the math nerds who created this measuring cup have made sure the volume and surface area are the same from bottom to top. IT measures in fluid ounces and milliliters, is easy to hold and is BPA-free. You can get one for a $24 pledge on their kickstarter.