Amazon just announced a new grocery store that won’t have any check out lines or cashiers. Instead, you scan your phone on the way in and the cameras, AI and suites of sensors take over to monitor what you pick up and walk out with. As soon as you leave, it will charge your Amazon account for the items. It sounds incredibly futuristic, and the first one is open now for Amazon employees and opening soon for the public. The first location is in Seattle at 2131 7th Ave, so if you’re in the area, you can swing by and check it out.
Like everything else for Amazon, their goal is to remove all friction from the purchasing process to encourage you to buy more and do it more often. There’s something a little unnerving about that, but it is certainly very convenient and I’m a confessed Prime-aholic. The store will initially carry ready to eat items made by on-site chefs and local kitchens, which sounds pretty good to me. There will, of course, be snacks, drinks and some grab and go food that you would expect from any grocery store, but they are teasing some new stuff as well, which I have to think will be the Amazon Essentials version of foods with their label. All you need is the Amazon Go app (free) and a smartphone to use it on.
The store will open in early 2017, and if it does well, I’m sure they have a plan for the first trillion to open shortly thereafter filling the last spot on the four corners of every intersection in America that isn’t already filled by Walgreens, CVS and Starbucks.