Everyone has their favorite Johnnie Walker label color. Mine is green because it’s amazing but you don’t have to mortgage the house to enjoy it. That may be about to change though now that they are letting everyone make their own blend and label to go with it. I’m not sure why a big brand like this needs to run an Indiegogo to do it, but I’m not complaining. For a $79 pledge, you get a 70 cl bottle, personalized label and access to the Blend Tool that will let you mix up a blend to your liking. Very cool. Bump the pledge up a bit and you start getting custom engraving on the bottle and more personal touches.